iOS Development ios appstore mobile development appstore-review

6 Ways to Avoid App Store Rejection When Publishing Your iOS App

3 min read

Publishing an iOS app can be stressful, especially when the App Review team rejects your submission for avoidable issues. Here are five important tips to help you pass review smoothly and avoid unnecessary delays.

🔍 1. Use Correct Device Screenshots#

First impressions matter, and Apple takes this seriously. Ensure your screenshots match the actual device type:

  • For iPhone apps: Use iPhone-sized screenshots
  • For iPad apps: Use iPad-sized screenshots
  • Important: Never stretch or resize iPhone images to fit iPad requirements

💡 Pro Tip: Many rejections happen after version 1.0 updates simply because the screenshots weren’t updated to match the device requirements.

🗑️ 2. Include a “Delete Account” Option#

If your app includes any form of user account creation (email, social login, etc.), you must provide an in-app account deletion option:

  • Should completely remove user data in compliance with privacy regulations

🚪 3. Allow Users to Skip Login (When Possible)#

Don’t force users to create an account right away:

  • Allow guest access when possible
  • Only require sign-up when absolutely necessary
  • Explain the benefits of creating an account

🍏 4. Add “Sign in with Apple” for Social Logins#

If you offer third-party sign-in options, Apple requires you to include their authentication method:

  • Required if you offer other social logins (Google, Facebook, etc.)
  • Provides users with privacy-focused authentication

💳 5. Add Apple In-App Purchase for Digital Content#

If your app includes any form of digital content, subscriptions, or premium features that can be purchased, you must use Apple’s In-App Purchase system:

  • Required for all digital content (premium features, subscriptions, etc.)
  • Not Allowed: Direct links to external payment methods (PayPal, Stripe, etc.)

🌍 6. Include English in “What’s New” Section#

If your app supports non-Latin languages (Arabic, Kurdish, Chinese, etc.), Apple requires that the “What’s New” section includes English or another Latin-based language:

  • Always include English first, followed by your native language
  • Never use only non-Latin scripts (Arabic, Kurdish, RTL languages, etc.) in release notes
  • App reviewers need to understand the changes you’re making

Example format:

✅ Correct: (English and Kurdish)
- Bug fixes and performance improvements
- چاککردن وە باشترکردنی تواناکانی
❌ Wrong:
- چاککردن وە باشترکردنی تواناکانی (only kurdish)

💡 Pro Tip: Even if your app is primarily for a specific region, always provide English translations in your release notes to ensure smooth review process.

⚠️ Important: Even if you use third-party payment processors like Stripe or PayPal for physical goods or services, any digital content must go through Apple’s In-App Purchase system.